OtterlyAI Onboarding Guide
Welcome to your onboarding to OtterlyAI. The guide consists of several parts.
Video 1/7 Onboarding - What is AI Search? Why is it relevant?
Learn in general about AI search - why it matters. Why is organic traffic dropping? What are the 3 steps of the lifecycle of ai search monitoring and optimization? And the KPIs you should watch out.
Video 2/7 Quick overview on how OtterlyAI works
This video is a quick overview on what OtterlyAI can offer you and how you can monitor your brand and your competitors' on AI search and where you find gaps to optimize.
Video 3/7 All about prompt research and why it is the fundamental foundation of monitoring
Prompts are the questions that your customers are asking on AI search (ChatGPT, Google AI Mode etc) and the prompt research is actually the main foundation for a good ai search visibility monitoring. This chapter is massively important!
Video 4/7 How to manage brand reports
What are brand reports in OtterlyAI? How can you compare your brand against your competition. How do you know your position and where is your brand falling short on some prompts?
Video 5/7 How to do a content gap analysis and optimize for AI search (offpage and onpage)
Now, we are at the place that your are looking forward the most. How can you optimize. By spotting gaps in the citations (content gap analysis) and filling them with your brand and content. This video shows you how.
Video 6/7 What can the GEO audit do for you and how you can optimize your website with it
You want to know how you can optimize your own website and content. Or how you can create the right content or landing pages to fill the gaps from the content gap analysis. This video explains how the GEO audit works. How you can make sure your content pages can be crawled by AI search crawlers and how you can optimize your content (content checker).
Video 7/7 What can you find in the resources, Free GEO tools, workspaces and team management
Last but not least, you learn what you will find in the resources space (help center, geo guide, ai search referral traffic) etc. How can you add new workspaces or more colleagues to your account.