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3/7 Mastering Prompt Research for Effective Brand Monitoring

 

Video link: https://www.loom.com/share/4cc9e24bcbf546068e08049f3dfe749a

 

 

Standard Operating Procedure for Prompt Research

Objective

This SOP outlines the steps for conducting effective prompt research to monitor brand presence and competitor analysis using AI tools.

Key Steps

 

1. Understanding Prompt Research 0:12

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  • Prompt research is crucial for reliable monitoring results.

  • Good prompt research leads to better outcomes.

 

2. Identifying Foundation Prompts 0:51

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  • Define prompts as questions customers might ask on AI platforms (e.g., ChatGPT).

  • Examples include:

    • "What is the best CRM for a 20-person SaaS company?"

    • "What tools should I use for sales outreach?"

 

3. Focus on Non-Branded Bottom of the Funnel Questions 1:38

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  • Avoid branded questions (e.g., "Is HubSpot a good CRM?") to prevent bias.

  • Use non-branded questions to get unbiased answers.

 

4. Utilize AI Prompt Research Tools 3:07

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  • Access the AI prompt research tool in Otterly.

  • Input your SEO keywords to generate prompts.

 

5. Extract Prompts from Your Website 3:42

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  • Use OtterlyAI tools to extract prompt topics from your website.

 

6. Consider Competitor Keywords 4:05

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  • Include competitor URLs and keywords to broaden your research scope.

 

7. Tagging Prompts for Organization 5:06

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  • Assign tags to prompts for easy filtering and organization.

 

8. Explore Free Tools for Prompt Generation 5:50

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  • Visit the resources section on the Otterly website to access free tools.

 

9. Use Customer Service Insights 6:49

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  • Gather real customer inquiries to inform prompt creation.

 

10. Importing and Editing Prompts 8:00

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  • Add prompts manually or import them from a CSV file.

  • Ensure to tag prompts appropriately.

 

11. Monitoring and Editing Prompts 8:43

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  • Regularly monitor prompts and edit or delete as necessary.

Cautionary Notes

  • Be cautious when deleting prompts; once deleted, they cannot be recovered.

  • Ensure that prompts are relevant and updated regularly to maintain effectiveness.

Tips for Efficiency

  • Regularly review and update your prompts based on market changes.

  • Use bulk editing features to manage prompts efficiently.

Link to Loom

https://loom.com/share/4cc9e24bcbf546068e08049f3dfe749a