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1/7 Onboarding - What is AI Search? Why is it relevant?

 

Video link: https://www.loom.com/share/3917ec486a714cb6a0f7280a61fef832

 

 

SOP for AI Search Monitoring and Optimization Using OtterlyAI

Objective

This SOP outlines the steps for effectively using OtterlyAI for AI search monitoring and optimization to enhance brand visibility and performance in AI searches.

Key Steps

 

Introduction to OtterlyAI 0:00

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  • Welcome to OtterlyAI, an AI search monitoring and optimization platform.

  • Designed for brands, agencies, and SEO marketers to enhance their visibility in AI searches.

 

Understanding the Importance of AI Search 0:23

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  • Traditional Google searches are declining; AI searches are on the rise.

  • Brands need to be recognized in AI platforms like ChatGPT, Gemini, and others.

 

The Three Steps of AI Search Monitoring and Optimization 4:25

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  1. Prompt Research:

    • Identify questions potential customers might ask.

    • Focus on non-branded, bottom-of-the-funnel prompts.

    • Aim for around 100 prompts per country/language/product category.

  2. Daily Monitoring:

    • Use OtterlyAI to monitor prompts daily for reliable insights.

    • Weekly monitoring is insufficient for statistical significance.

  3. Gap Analysis and Optimization:

    • Analyze gaps in brand visibility and optimize content accordingly.

 

Setting Up Prompt Research 5:20

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  • Develop prompts that reflect customer inquiries about your products/services.

  • Avoid branded prompts to prevent bias in reporting.

 

Monitoring and Reporting 8:01

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  • Set up daily monitoring on OtterlyAI for accurate data collection.

  • Focus on brand visibility as the primary KPI.

 

Understanding Citations and Their Importance 11:11

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  • Citations influence AI search results significantly.

  • Monitor where your brand is mentioned in relation to competitors.

Cautionary Notes

  • Avoid using branded prompts as they can bias your data.

  • Ensure that monitoring is conducted daily for accurate insights.

Tips for Efficiency

  • Aim for a minimum of 50 prompts to ensure reliable data.

  • Regularly update and refine your prompts based on market trends and customer inquiries.

Link to Loom

https://loom.com/share/3917ec486a714cb6a0f7280a61fef832