Video link: https://www.loom.com/share/80e92497a0b045a3994362e083ea5448
On-Page Optimization SOP
Objective
This SOP outlines the steps for optimizing a website for AI search engines to improve visibility and citation frequency.
Key Steps
Step 1: Analyze Website Citations 0:23
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Check if your website is cited in AI search engines.
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Identify which contents are cited and which are not.
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Ensure your website is crawlable; check for any firewalls or blocks.
Step 2: Use Citations Report 1:02
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Access the citations report from the product dashboard.
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Filter by your domain to see how it is cited across different AI engines.
Step 3: Conduct Crawlability Check 2:30
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Use the Crawlability Checker tool to input your URL.
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Analyze if AI crawlers can access your content.
Step 4: Perform Content Check 3:14
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Use the Content Checker tool to analyze a specific URL.
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Check for static vs dynamic content and ensure it is readable by AI crawlers.
Step 5: Identify Content Gaps 5:05
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Use prompts to find areas where your brand is not mentioned.
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Create content targeting these gaps to improve visibility.
Step 6: Experiment with AI Tools 6:41
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Utilize tools like the geo-landing page creator to generate optimized content.
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Experiment with different content types and structures to see what works best.
Step 7: Monitor and Adjust 7:11
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Regularly review the performance of your content.
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Make adjustments based on analytics and feedback.
Cautionary Notes
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Ensure that any content generated by AI tools is reviewed and edited to avoid inaccuracies.
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Be aware of potential bot protection that may hinder AI crawlers from accessing your site.
Tips for Efficiency
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Regularly update your content based on the latest trends and AI search engine updates.
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Keep a log of experiments and their outcomes to refine your strategies over time.
Link to Loom
https://loom.com/share/80e92497a0b045a3994362e083ea5448