6/7 GEO Audit - Optimizing Your Website for AI Search Visibility
In this lesson (4-min read + video): the on-page side — making sure AI can actually reach, read, and cite your pages, then fixing what's holding them back.
Video link: https://www.loom.com/share/80e92497a0b045a3994362e083ea5448
Key concepts
Crawlability — whether AI crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended, Bingbot…) are allowed to reach your pages. Blocked bots can't cite you, no matter how good the content is.
Rendering (static vs. dynamic) — whether your content is in the HTML the crawler receives, or only appears after JavaScript runs. Content that renders only in the browser is often invisible to AI.
Citability — how easy it is for an engine to lift a clean answer from your page: direct answers, clear headings, and structured data.
Crawlability Checker & Content Checker — Otterly's two GEO Audit tools: one confirms AI bots can access a URL, the other scores how readable and well-structured that URL is.
Quick reference
Check access first. Run the Crawlability Checker on your key URLs and review robots.txt and your CDN — bot protection often blocks AI crawlers silently.
Then check readability. Use the Content Checker to confirm pages are static/text-based, not hidden behind JavaScript, and well-structured.
Optimize for lifting. Lead sections with a direct answer, use clean H1→H2→H3 with question-style subheadings, keep sections short, add FAQs, stats, named sources, author bios, and valid structured data.
Decide per URL. Update outdated pages, create pages for uncovered topics, and delete-and-redirect anything no longer relevant.
Then iterate. Use Recommendations to turn findings into a prioritized to-do list, and set a cadence: monthly trends, quarterly new prompts, re-audit after big site or content changes.
⚠️ Always review AI-generated content for accuracy and voice before publishing.