Video link: https://www.loom.com/share/2fc4c1d358f046fc9ceaad47fad6a620
Creating a Brand Report Using OtterlyAI
Objective
This SOP outlines the steps to create and analyze a brand report using the OtterlyAI interface, focusing on AI prompt research and citation analysis.
Key Steps
Step 1: Sign Up and Access the Interface 0:11
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Visit the OtterlyAI website and sign up for a free 15-day trial.
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Log into the OtterlyAI interface.
Step 2: Conduct AI Prompt Research 0:33
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Click on 'AI Prompt Research'.
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Input relevant SEO keywords, select the language and country, or use specific URLs to extract topics.
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Consider analyzing both your brand and your competitors for a comprehensive view.
Step 3: Create a Brand Report 1:09
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Navigate to 'Search Prompts'.
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Click to add new prompts or conduct AI research to create a new brand report.
Step 4: Monitor Prompts and Competitors 2:02
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Review the brand report for your selected brand (e.g., Adidas).
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Analyze the number of prompts being monitored and the visibility of your brand compared to competitors.
Step 5: Analyze Brand Visibility Index 3:41
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Check the brand visibility index to understand how often your brand is mentioned across prompts.
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Identify any gaps in brand coverage.
Step 6: Conduct Citation Analysis 4:02
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Access the citation report to see how often your brand is mentioned.
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Identify leading domains and analyze content gaps.
Step 7: Export Data for Team Outreach 5:38
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Export the citation data to share with your team for outreach efforts.
Step 8: Analyze Off-Page Factors 6:25
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Review off-page analysis to understand brand mentions outside your website.
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Focus on forums, news media, and other platforms for brand visibility.
Step 9: Use Crawlability and Content Checkers 7:16
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Utilize the crawlability checker to ensure your website is accessible to AI search crawlers.
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Use the content checker for recommendations on specific URLs.
Step 10: Invite Team Members 8:00
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Invite team members to your OtterlyAI account for collaborative work.
Cautionary Notes
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Ensure that brand reports do not include branded terms at the bottom of the funnel to maintain accuracy.
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Regularly monitor competitor performance to stay informed about market trends.
Tips for Efficiency
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Use competitor analysis to gain insights and improve your brand's visibility.
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Regularly update your brand reports to reflect the latest data and trends.
Link to Loom
https://loom.com/share/2fc4c1d358f046fc9ceaad47fad6a620