Video link: https://www.loom.com/share/ed3858e3ccad4690aa8f34d529a9805e
Creating Brand Reports in OtterlyAI
Objective
This SOP outlines the steps to create and manage brand reports in OtterlyAI, ensuring effective monitoring of brand performance across various metrics.
Key Steps
Introduction to Brand Reports 0:02
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Welcome to the brand report creation process in OtterlyAI.
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Understand the purpose of brand reports and their importance in tracking brand performance.
Creating Multiple Brand Reports 0:15
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You can create several brand reports for different brands or segments.
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Consider segmenting existing prompts into specific categories (e.g., running shoes) for focused analysis.
Monitoring Prompts and Metrics 1:02
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Ensure you have at least 50 to 100 prompts per country, language, and product category for statistical significance.
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Monitor daily to track changes and trends in brand performance.
Filtering Brand Reports 1:46
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Use filters to view brand performance based on specific AI engines (e.g., Jet GPT).
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Change date ranges to analyze performance over time.
Analyzing Brand Mentions 3:10
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Focus on brand mentions in AI-generated answers, not just backlinks or citations.
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Compare your brand's coverage against competitors (e.g., Nike vs. Adidas).
Deep Dive into Prompts 4:01
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Click on individual prompts to analyze how brands are represented.
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Review the intent volume and search data related to prompts.
Creating and Modifying Brand Reports 7:06
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Create new brand reports or modify existing ones by adding/removing prompts.
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Ensure to save changes after modifications.
Adding Competitors and Variations 8:12
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Add competitors manually or let AI suggest new ones.
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Include brand variations and abbreviations for comprehensive tracking.
Understanding Brand Visibility Index 9:27
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Review the brand visibility index to see how your brand compares to competitors over time.
Cautionary Notes
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Always ensure that you have a sufficient number of prompts for reliable data.
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Regularly update and review brand reports to maintain accuracy.
Tips for Efficiency
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Utilize filters effectively to narrow down data to relevant metrics.
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Regularly check for new competitors or brand mentions to stay updated on market trends.
Link to Loom
https://loom.com/share/ed3858e3ccad4690aa8f34d529a9805e