Changelog: What's New in OtterlyAI
Find all the latest product releases from OtterlyAI here.
This page tracks every significant product update, new feature, and improvement released by OtterlyAI. The most recent updates appear at the top.
💡 Stay informed: Subscribe to product update notifications in your account Settings, or follow the OtterlyAI blog for deeper context on major releases.
August 31, 2026 — Data Studio Connector updates
We've shipped a few improvements to the Data (Looker) Studio Connector:
- Split charts by engine and tag — you can now break charts down by AI engine and by tag for more granular reporting.
- Cleaner engine list — the engine list now shows only the engines that have data for your country and your plan. Claude is now included.
Note: refresh your data source to see all of these changes.
August 31, 2026 — New Domain Sources view in the Brand Report Overview
We've released a new version of Domain Sources in your Brand Report Overview. See which domains AI engines cite most and how often each one appears.
August 31, 2026 — Agent Analytics now available via API & MCP
Agent Analytics is now accessible programmatically. Pull AI agent and crawler traffic data, the bots visiting your site and the pages they reach, directly into your own dashboards, BI pipelines, or automations, without logging into the platform.
Query it via both the REST API and the MCP server, the same way you already access brand reports, prompts, citations, and recommendations.
August 4, 2026 — Agent Analytics
Agent Analytics is now live. See every AI agent and crawler that visits your website; which pages ChatGPT, Claude, Perplexity, Google, and other bots are reaching.
Connect your web server logs via File upload, Webhook, Cloudflare, or a WordPress plugin, then explore agent traffic across the Overview, Pages, and Agents tabs. Agents are grouped into categories — On-Demand AI Fetchers, Search Index, and AI Training / Data Scrapers.
Available on Standard, Premium, and Custom plans, with 200k events/month on Standard, 1M on Premium, and custom volumes on Enterprise. Trial users get 50k events.
August 4, 2026 — Export Recommendations
You can now export your recommendations directly from OtterlyAI. Head to the Recommendations tab and click the Export button next to the search bar to download your list.
July 22, 2026 — Citations report: Top Winners & Losers, starring, and a refreshed interface
We've redesigned the Citations report and added new ways to spot and track your best opportunities:
- Top Winners & Losers — see the citations with the biggest gains and drops versus the previous period, so you can quickly spot what AI is starting to favor (or drop).
- Star your citations — flag the URLs that matter with a star and build your own shortlist.
- Refreshed interface — a cleaner Citations report layout, including a Citations Over Time chart and an updated cited-URLs table.
July 21, 2026 — Add/Delete Prompts & Tags via API and MCP
You can now manage prompts and tags programmatically.
REST API:
POST /prompts— create one or more promptsPATCH /prompts/{id}— update a prompt's tagsDELETE /prompts/{id}— delete a promptPOST /tags/DELETE /tags/{id}— create and delete tags
MCP: create_prompts, list_workspace_prompts, update_prompt_tags, delete_prompt, create_tag, delete_tag.
Requires write access. API docs → · MCP docs →
June 30, 2026 — New 7-Day Trial
Our free trial is now 7 days, giving you a chance to explore the platform before committing to a plan. You can read everything about the trial here.
June 25, 2026 — Query Fan-Out now available in GEO Audit
The GEO Audit section now includes a new tool: Query Fan-Out.
Enter any prompt and see the full range of queries that AI search engines may generate from it — including related questions, implicit intents, comparative queries, and more. Supported across ChatGPT, Google AI Mode, and Google AI Overviews. Select any expanded queries you want to track and add them directly to your project as monitored prompts. You can also run query fan out via an API/MCP.
Read more on our blog → Learn more about Query Fan-Out and the GEO Audit →
June 24, 2026 — New Countries Added
OtterlyAI now supports 10 additional countries, bringing global coverage to 60+ markets:
- Bahamas
- Bahrain
- Egypt
- El Salvador
- Guatemala
- Honduras
- Kazakhstan
- Lithuania
- Panama
- Qatar
- Uruguay
→ See the full country & engine support table →
June 23, 2026 — ChatGPT Ads & Shopping Cards Tracking + Prompt View Updates
ChatGPT Ads and Shopping Cards are now tracked inside every OtterlyAI brand report.
For every prompt you monitor, you can now see how often AI responses include sponsored placements (Ads) or product listings (Shopping Cards), and which brands are appearing in them. Both are available as optional columns in the Prompts view, add them via column settings and hide any columns you don't need.
ChatGPT Ads are available in 50+ countries, and OpenAI is rolling them out further. You can track the availability per country here.
→ Read the full announcement →
→ Learn more about the Prompts view →
Prompt Detail view updates:
- The Prompt Detail view has been updated for clarity. We've added Citations tab next to Responses and Overview.
- You can now export raw AI responses directly from the Responses section in CSV or JSON format.
→ Learn more about exporting your data →
June 22, 2026 — Claude Engine
Claude is now available as a dedicated AI search engine in OtterlyAI. Track your brand's visibility, citations, and competitor presence on Claude, the same way you already do on ChatGPT, Perplexity, and Copilot.
Claude is available as a paid add-on on all plans. You can activate it directly from the Billing tab under Add-ons. For a step-by-step guide on how to purchase it, click here. Read more on the blog.
June 18, 2026 — Claude Engine (Early Access)
OtterlyAI is rolling out Claude as a dedicated AI search engine, available now in early access to the first 50 customers. Track your brand's visibility on Claude just like you do on ChatGPT, Gemini, and Google AI Mode.
Claude is available as a paid engine add-on, priced by plan. To get access, reply to your OtterlyAI email announcement or reach out to hello@otterly.ai.
June 8, 2026 — MCP Server
OtterlyAI now provides an MCP (Model Context Protocol) server, letting you query your AI search visibility data directly from AI assistants like Claude, ChatGPT, Cursor, and any other MCP-compatible client — without leaving your workflow.
Connect once via OAuth 2.0, then ask your assistant about brand coverage, prompt rankings, citations, recommendations, and GEO audits. Learn more here.
June 2, 2026 — Downloadable Brand Reports
You can now export your brand report as a downloadable PDF directly from OtterlyAI. Click the Generate Report button in the upper right corner of your brand report to get started.
Choose your report type — Document or Presentation — and optionally add your own logo to the report. Learn more →
May 27, 2026 — Public API & Claude Skill
OtterlyAI now exposes every brand report, prompt, citation, recommendation, and GEO audit through a Public API and a one-file Claude Skill.
Public API — programmatic access to brand visibility data. Best for people building custom dashboards, BI pipelines or webhook automations. Generate an API key at app.otterly.ai/api-keys. Full documentation at docs.otterly.ai.
Claude Skill — a drop-in .skill file for Claude Desktop. Install once and query your brand reports, citations, recommendations, and audits. Learn how →.
The API is available today for all Standard, Premium, and Enterprise customers. Learn more here.
April 16, 2026 — Recommendations
OtterlyAI generates personalised, actionable recommendations to help you improve your brand's visibility in AI search. Instead of manually interpreting your data to decide what to do next, Recommendations surface the highest-impact actions for your specific situation. Learn more here.
March 20, 2026: Brand Sentiment Analysis
Brand Sentiment is now available in every OtterlyAI account. It gives you a quantified view of how positively – or negatively – AI search engines describe your brand, and lets you benchmark that sentiment against every competitor you track. Learn more about it here.
March 13, 2026: Viewer Role
Introducing a new member role: Viewer. Viewers get read-only access across the platform — including Reports, Prompts & Citations, and GEO Audit reports — without the ability to make changes.
Perfect for clients, external stakeholders, or internal team members who need visibility into insights without editing access.
March 9, 2026: Faster Citation Reports & Exports
Significant performance improvements to the Citation Report and Export feature. Both load noticeably faster — no changes to your workflow required.
March 3, 2026: OtterlyAI joins the Looker Studio Gallery
OtterlyAI's Looker Studio Connector has been available since December 2025 — and it's now listed in the official Looker Studio Gallery, making it easier than ever to discover and connect. Learn more about the connector →
February 24, 2026: New Countries & Gemini Update
- Ecuador
- Peru
- Luxembourg
- Bulgaria
- Uzbekistan
Also Gemini is now available in all countries. See full country list here.