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Changelog: What's New in OtterlyAI

Find all the latest product releases from OtterlyAI here.

This page tracks every significant product update, new feature, and improvement released by OtterlyAI. The most recent updates appear at the top.

💡 Stay informed: Subscribe to product update notifications in your account Settings, or follow the OtterlyAI blog for deeper context on major releases.

July 22, 2026 — Citations report: Top Winners & Losers, starring, and a refreshed interface

We've redesigned the Citations report and added new ways to spot and track your best opportunities:

  • Top Winners & Losers — see the citations with the biggest gains and drops versus the previous period, so you can quickly spot what AI is starting to favor (or drop).
  • Star your citations — flag the URLs that matter with a star and build your own shortlist. 
  • Refreshed interface — a cleaner Citations report layout, including a Citations Over Time chart and an updated cited-URLs table.

Learn more →

July 21, 2026 — Add/Delete Prompts & Tags via API and MCP

You can now manage prompts and tags programmatically.

REST API:

  • POST /prompts — create one or more prompts
  • PATCH /prompts/{id} — update a prompt's tags
  • DELETE /prompts/{id} — delete a prompt
  • POST /tags / DELETE /tags/{id} — create and delete tags

MCP:  create_prompts, list_workspace_prompts, update_prompt_tags, delete_prompt, create_tag, delete_tag.

Requires write access. API docs → · MCP docs →

June 30, 2026 — New 7-Day Trial

Our free trial is now 7 days, giving you a chance to explore the platform before committing to a plan. You can read everything about the trial here.

June 25, 2026 — Query Fan-Out now available in GEO Audit

The GEO Audit section now includes a new tool: Query Fan-Out.

Enter any prompt and see the full range of queries that AI search engines may generate from it — including related questions, implicit intents, comparative queries, and more. Supported across ChatGPT, Google AI Mode, and Google AI Overviews. Select any expanded queries you want to track and add them directly to your project as monitored prompts. You can also run query fan out via an API/MCP.

Read more on our blog → Learn more about Query Fan-Out and the GEO Audit →

June 24, 2026 — New Countries Added

OtterlyAI now supports 10 additional countries, bringing global coverage to 60+ markets:

  • Bahamas
  • Bahrain
  • Egypt
  • El Salvador
  • Guatemala
  • Honduras
  • Kazakhstan
  • Lithuania
  • Panama
  • Qatar
  • Uruguay

→ See the full country & engine support table →

June 23, 2026 — ChatGPT Ads & Shopping Cards Tracking + Prompt View Updates

ChatGPT Ads and Shopping Cards are now tracked inside every OtterlyAI brand report.

For every prompt you monitor, you can now see how often AI responses include sponsored placements (Ads) or product listings (Shopping Cards), and which brands are appearing in them. Both are available as optional columns in the Prompts view, add them via column settings and hide any columns you don't need.

ChatGPT Ads are available in Australia, Canada, New Zealand, the UK and the US. And OpenAI is rolling them out further every month. You can track the availability pre country here.

→ Read the full announcement →
→ Learn more about the Prompts view →

Prompt Detail view updates:

  • The Prompt Detail view has been updated for clarity. We've added Citations tab next to Responses and Overview.
  • You can now export raw AI responses directly from the Responses section in CSV or JSON format.

→ Learn more about exporting your data →

June 22, 2026 — Claude Engine

Claude is now available as a dedicated AI search engine in OtterlyAI. Track your brand's visibility, citations, and competitor presence on Claude, the same way you already do on ChatGPT, Perplexity, and Copilot.

Claude is available as a paid add-on on all plans. You can activate it directly from the Billing tab under Add-ons. For a step-by-step guide on how to purchase it, click here. Read more on the blog.

June 18, 2026 — Claude Engine (Early Access)

OtterlyAI is rolling out Claude as a dedicated AI search engine, available now in early access to the first 50 customers. Track your brand's visibility on Claude just like you do on ChatGPT, Gemini, and Google AI Mode.

Claude is available as a paid engine add-on, priced by plan. To get access, reply to your OtterlyAI email announcement or reach out to hello@otterly.ai.

June 8, 2026 — MCP Server

OtterlyAI now provides an MCP (Model Context Protocol) server, letting you query your AI search visibility data directly from AI assistants like Claude, ChatGPT, Cursor, and any other MCP-compatible client — without leaving your workflow.

Connect once via OAuth 2.0, then ask your assistant about brand coverage, prompt rankings, citations, recommendations, and GEO audits. Learn more here.

June 2, 2026 — Downloadable Brand Reports

You can now export your brand report as a downloadable PDF directly from OtterlyAI. Click the Generate Report button in the upper right corner of your brand report to get started.

Choose your report type — Document or Presentation — and optionally add your own logo to the report. Learn more →

May 27, 2026 — Public API & Claude Skill

OtterlyAI now exposes every brand report, prompt, citation, recommendation, and GEO audit through a Public API and a one-file Claude Skill.

Public API — programmatic access to brand visibility data. Best for people building custom dashboards, BI pipelines or webhook automations. Generate an API key at app.otterly.ai/api-keys. Full documentation at docs.otterly.ai.

Claude Skill — a drop-in .skill file for Claude Desktop. Install once and query your brand reports, citations, recommendations, and audits. Learn how →.

The API is available today for all Standard, Premium, and Enterprise customers. Learn more here.

April 16, 2026 — Recommendations

OtterlyAI generates personalised, actionable recommendations to help you improve your brand's visibility in AI search. Instead of manually interpreting your data to decide what to do next, Recommendations surface the highest-impact actions for your specific situation. Learn more here.


March 20, 2026: Brand Sentiment Analysis

Brand Sentiment is now available in every OtterlyAI account. It gives you a quantified view of how positively – or negatively – AI search engines describe your brand, and lets you benchmark that sentiment against every competitor you track. Learn more about it here.

March 13, 2026: Viewer Role

Introducing a new member role: Viewer. Viewers get read-only access across the platform — including Reports, Prompts & Citations, and GEO Audit reports — without the ability to make changes.

Perfect for clients, external stakeholders, or internal team members who need visibility into insights without editing access.

March 9, 2026: Faster Citation Reports & Exports

Significant performance improvements to the Citation Report and Export feature. Both load noticeably faster — no changes to your workflow required.

March 3, 2026: OtterlyAI joins the Looker Studio Gallery

OtterlyAI's Looker Studio Connector has been available since December 2025 — and it's now listed in the official Looker Studio Gallery, making it easier than ever to discover and connect. Learn more about the connector →

February 24, 2026: New Countries & Gemini Update

The following new countries are now available inside your OtterlyAI Account.
  • Ecuador
  • Peru
  • Luxembourg
  • Bulgaria
  • Uzbekistan

Also Gemini is now available in all countries. See full country list here.