Can I create custom brand reports?

Short answer: OtterlyAI's Brand Reports use a fixed set of predefined metrics, so you can't add your own fields, rename sections, or redesign the report layout. But you have three flexible options that cover most "custom report" needs.

What you can do instead

1. Create unlimited Brand Reports There's no limit on how many reports you can build. Set up a separate report for each brand, market, or campaign — all you need is your brands, the prompts to track, and the competitors to benchmark against. How to set up a Brand Report →

2. Filter any report to focus it Within a report you can narrow the view by:

Date range — compare this month to last, or zoom into a specific period
Tags/AI engines/Countries— filter down to a project, product, engine or country
Prompts and competitors — adjust which are included at any time via the gear icon

3. Build a fully custom dashboard with Looker Studio This is the answer if you want custom layouts, your own branding, combined data views, or client-ready reports. OtterlyAI's Looker Studio connector lets you design dashboards exactly how you want them - Connect to Looker Studio →

Quick guide: which option fits?

You want to…	Use
Track another brand, market, or campaign separately	A new Brand Report
Zoom into a client, product, or time period	Filters (tags + date range)
Design your own layout or white-label a client report	Looker Studio connector
Pull the raw numbers into your own tools	Export to CSV / PDF →