When you set up an OtterlyAI account, you can create search prompts that you want to monitor for brand visibility and website citations. You can add new Prompts either via "Add Search Prompts" button and/or by using the AI keyword research tool.
Once you've added your search prompt to your account, they'll automatically are monitored daily for all the available AI Search Engines in your account.
The goal of OtterlyAI is to emulate the real-user experience of a user browsing and using AI Search Engines.
OtterlyAI's Monitoring tool relies on two official methods for collecting data to ensure accuracy and consistency with real user experiences:
- Official APIs of the AI Search Engine / LLM providers – for direct access to model outputs.
- Trusted third-party data providers – to replicate real-world responses as seen by end users.
Our primary mission is to deliver the most neutral and objective answers generated by ChatGPT, Perplexity and AI Search Engines. To achieve this, we avoid tailoring responses based on personalization factors. In practice, this means we neither track nor store any personal data about your audience. By focusing on neutrality, we aim to provide responses that are actionable and unbiased, empowering you to make informed decisions.
Put simply: by knowing which websites are cited and which brands are mentioned in this “neutral” framework, you can effectively analyze, understand, and optimize your strategies.
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