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What is Otterly.AI and how does it work?

Welcome to OtterlyAI 👋

Your guide to monitoring and improving your brand visibility in AI-powered searches.

1. Why OtterlyAI Matters

Search is changing.
Traditional SEO (Search Engine Optimization) is evolving into AI-driven search - powered by Large Language Models (LLMs) with real-time web search capabilities. This shift has introduced a new discipline: Generative Engine Optimization (GEO).

In this new era, classic KPIs like traffic, visitors, backlinks, and engagement are giving way to brand visibility — specifically:

How often does your brand appear in relevant AI search answers to the questions your customers are asking?

OtterlyAI helps you:

  • Track your brand visibility in AI search results.

  • Compare your visibility against competitors.

  • Identify content gaps to improve your presence in AI-powered answers.

2. How OtterlyAI Works

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  1. Monitors AI search engines:
    We send your search prompts to leading AI-powered search experiences, including:

    • Google AI Overviews / AI Mode

    • ChatGPT

    • Perplexity AI

    • Gemini

    • Microsoft Co-Pilot

  2. Analyzes answers for brand mentions:

    • Detects whether your brand (or your competitors) is cited in AI-generated answers.

    • Tracks citation links — the web pages used by AI systems to provide accurate, up-to-date responses.

  3. Generates actionable insights:

    • Brand visibility stats for you and your competitors.

    • Missing content opportunities to increase your presence in AI search results.

3. Getting Started in OtterlyAI

Follow these steps to set up your account and start tracking your visibility:

Step 1 — Sign Up

Go to otterly.ai/signup and create your account.

Step 2 — Complete Onboarding

  • Create your first set of search prompts.

  • Use your top SEO keywords and other customer-relevant queries.

  • Think like your customers — what questions would they ask to find your product or service?

Step 3 — Review Your First Brand Report

  • OtterlyAI will process your prompts and generate brand KPIs.

  • Compare your performance against competitors.

  • See visibility scores by search prompt.

Step 4 — Set Country Context

  • Each search prompt can target a specific country.

  • Country-specific results are crucial because AI search answers often vary by region.

Step 5 — Expand Your Tracking

  • Add more brand reports for you or competitors.

  • Add more prompts through:

    • Search Prompts

    • AI Keyword Research (our smart prompt idea generator)

Step 6 — Run a GEO Audit

  • Our GEO audit analyzes your website’s AI search readiness.

  • Get a technical checklist to optimize your content for AI crawlers.

4. Resources & Tools

In the Help Center you’ll find:

  • Free GEO Guide — 15 proven methods to improve AI search visibility.

  • Custom GEO GPTbot — an AI assistant trained on the GEO Guide.

  • Google Looker Studio Template — visualize AI search traffic to your site (GA4 required).

5. Team Collaboration

You can add teammates anytime:

  • Go to Team Management in the navigation menu.

  • Invite members to view reports, manage prompts, and collaborate on GEO improvements.

6. Next Steps

✅ Sign up and set your first prompts.
✅ Review your brand report and competitor data.
✅ Start closing content gaps to win in AI search.