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Welcome to OtterlyAI π
OtterlyAI is an AI search monitoring and optimization platform. It helps you understand how your brand appears β or doesn't appear β when people ask questions on AI-powered search engines like ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot.
Why this matters
Search behavior is changing fast. Instead of typing keywords into Google and clicking links, people are now asking full questions directly to AI tools and getting a single, direct answer. Your brand either shows up in that answer β or it doesn't.
This shift has created a new discipline called Generative Engine Optimization (GEO): the practice of ensuring your brand is visible in AI-generated answers, not just on traditional search pages.
OtterlyAI gives you the data and tools to:
- Track how often your brand appears in AI search answers
- Compare your visibility against competitors
- Identify which content gaps are costing you mentions
- Optimize your website so AI engines can find and cite you
2. How OtterlyAI Works
You can check out video walkthrough by clicking on Get Started.
OtterlyAI works in three steps:
1. You define search prompts β the natural-language questions your customers are likely asking AI engines. For example: "What are the best running shoes for marathon?"
2. OtterlyAI queries AI engines on your behalf β daily and automatically, across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot. It queries as a neutral, non-personalized user so results aren't skewed by browsing history or preferences.
3. You get brand visibility data β OtterlyAI analyzes the AI-generated answers and tells you: Was your brand mentioned? Was your website cited? How do you compare to competitors?
3. Getting Started in OtterlyAI
Follow these steps to set up your account and start tracking your visibility:
Step 1 β Sign up
Go to otterly.ai/signup and create your account. No credit card required for the free trial.
Step 2 β Add your first search prompts
Think about the questions your customers would ask an AI to find your product or service. You can use your existing SEO keywords as a starting point and convert them into natural-language questions.
π‘ Not sure where to start? Use the AI Prompt Research tool β enter your website URL, top keywords, or brand name and OtterlyAI will suggest relevant prompts.
Step 3 β Create a Brand Report
A Brand Report connects your prompts to your brand and your competitors, then tracks your visibility across all AI engines. Your first Brand Report is created automatically during setup, but you can create more at any time.
Step 4 β Set your country context
AI search results often vary by region. Make sure each prompt is set to the country most relevant to your audience so you're seeing the right data.
Step 5 β Wait for your first results
OtterlyAI starts collecting data immediately after setup. Your first results typically appear in a couple of minutes or sometimes longer depending of the number of prompts. After that, monitoring runs automatically every day β you don't need to do anything.
Step 6 β Run a GEO Audit
Once you have your first results, run a GEO Audit on your website. This checks whether AI engines can actually crawl and read your content β and gives you a checklist of improvements to make your site more AI-friendly.
Invite your team
You can collaborate with teammates at any time. Go to Team Management in the navigation and invite members by email. They'll be able to view reports, manage prompts, and work on GEO improvements together.