OtterlyAI’s Brand Report offers a powerful way to visualize how your brand is being referenced across AI search engines.
One very insightful feature is our Domain Sources section.
Domain Sources shows which domains are being cited in AI-generated answers and how frequently they appear:
Choosing what to compare
At the top of the section, use the domain filter to set the scope of your analysis:
- All domains — see every domain cited across the analyzed AI responses.
- Me + all competitors — narrow the view to just your own brand and the competitors you're tracking, so you can compare where you and your rivals are being referenced.
The Domain Citations table
On the right, the Domain Citations table lists the domains mentioned within the analyzed AI responses. Each entry displays:
- Domain
- Category — how OtterlyAI classifies the site type (these are set by the system and cannot be customized).
- Domain coverage - how frequently that domain appears in the dataset.
You can filter the table by domain or by category using the filter controls in the column headers, letting you focus on specific content sources or industry types. You can also sort by coverage.
The category distribution chart
On the left, the Domain Categories Distribution pie chart breaks down all citations by category, giving you a quick snapshot of where your visibility comes from. The color-coded sections make it easy to see which types of domains dominate your AI citations.
The chart is also interactive, click any category to instantly filter the table down to the domains in that category, then click again to clear the filter and return to the full list.
What the categories mean
Here's a quick guide to the domain categories you'll encounter:
- Brand: Official company or product websites (not only your brand).
- News/Media: Established publications and online magazines.
- Government/NGO: Public sector or nonprofit sources.
- Social Media: Mentions from platforms like X, LinkedIn, or others.
- Community/Forum: User-driven discussion platforms (e.g., Reddit).
- Education: Academic or university domains.
- Encyclopedia: Informational reference sources such as Wikipedia.
- Unclassified: Domains that don't fit existing categories.
- Video: Platforms hosting video content (e.g., YouTube).
- Others: Miscellaneous sites that don't match major categories.
- Blogs/Personal Sites: Independent bloggers, reviewers, or niche content creators.
- Competitor: Other brands or businesses within your vertical. These are only the brand you enlisted as your competitors in the report.
Putting it together
In this section of the Brand Report you can identify high-impact domains, understand the mix of your digital presence, and uncover new opportunities for outreach or optimization.
Check out the walkthrough video: