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Use of Artificial Intelligence in OtterlyAI

OtterlyAI uses artificial intelligence as a core part of its product. This page explains which AI systems we use, what they do, and how your data is handled. We publish this information in accordance with Article 50 of the EU Artificial Intelligence Act (Regulation (EU) 2024/1689) and to give our customers and users a clear understanding of the role AI plays in our service.

How OtterlyAI uses AI

OtterlyAI is an AI search visibility platform. We help brands understand how they appear in AI-generated search results from services like ChatGPT, Google AI Overviews, Perplexity, Gemini,  Copilot and more.

We use AI systems from third-party providers (primarily OpenAI and Anthropic) to power specific product features. To some extend, we are using Google Gemini. These systems analyze publicly available data — such as AI search engine responses, cited URLs and website content — and present structured results to you through our dashboard. AI outputs are always presented alongside the source data so you can verify them.

AI-powered features

Prompt research. When you set up monitoring for a brand, AI suggests relevant prompts based on your brand, market or research input. You choose which prompts to monitor.

Similar prompt detection. AI identifies overlapping prompts in your monitoring set to help reduce duplicate coverage.

Query fan-out. AI expands a seed prompt into related search queries. You select which suggestions to add as monitored prompts.

GEO Audit. AI analyzes your website content and generates optimization recommendations to improve visibility in AI search results.

Competitor detection. AI identifies competitors mentioned in the AI search answers we monitor for your brand.

Sentiment analysis. AI labels how monitored AI search answers describe your brand (e.g. positive, neutral, negative).

Brand profiling. AI summarizes how AI search answers describe and differentiate your brand.

Citation classification. AI groups the websites cited in AI search answers by source category (e.g. news, review site, official site).

AI search monitoring. We use AI systems with web search capabilities to run your tracked prompts against AI search engines and capture the answers and citations for your reports.

Additionally, our free tools available via the Resources are also powered by AI models.

Public free tools. Our free tools, including the standalone Query Fan-Out tool, use AI to generate results.

What AI does not do

OtterlyAI's AI systems do not make automated decisions that have legal or similarly significant effects on you. They do not process personal data about individuals. They do not perform emotion recognition or biometric categorization. They do not generate content that is presented as human-authored.

All AI outputs in our product are analytical in nature - they help you understand publicly available AI search results. You retain full control over which prompts to monitor, which recommendations to act on, and how to interpret the data.

Third-party AI providers

We use AI models from the following providers:

  • OpenAI (GPT model family) — powers prompt research, similar prompt detection, query fan-out, GEO audit, competitor detection, sentiment analysis, citation classification and parts of AI search monitoring.
  • Anthropic (Claude model family) — powers brand profiling, parts of AI search monitoring, and is used internally for team productivity.
  • Google (Gemini model family) — used in selected public free tools.

We access these models via their APIs. Our provider agreements prohibit the use of your data for model training. We do not send intentionally personal data to these providers. For details on how each provider handles data, see their respective documentation: OpenAI API Data Usage Policy, Anthropic API Data Policy, Google Cloud AI Terms.

Questions

If you have questions about OtterlyAI's use of artificial intelligence, please contact us at support@otterly.ai.

Last updated: November 2026