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How to use OtterlyAI in Claude and ChatGPT (MCP, Skills & Prompts)

What you can do with OtterlyAI in your AI assistant

Connect OtterlyAI to Claude or ChatGPT and ask questions about your AI search data in plain language: no exports, no spreadsheets. In about five minutes you can pull underperforming prompts, compare share of voice, run crawlability checks or generate a full client account review as a PDF.

Before you start:

  • Plan: MCP and API access are included on Standard, Premium and Enterprise plans. Trials also include MCP requests to test with.
  • Sign-in: the MCP uses your OtterlyAI login, not an API key.
  • Usage: every request the assistant makes to OtterlyAI counts toward your plan's monthly MCP limit. Check your usage under Plan usage in the Billing tab.
  • Permissions: read-only accounts can view data. Creating prompts, reports or audits (including crawlability checks) needs write permission.

Connect OtterlyAI to Claude

📺 Prefer video? How to connect OtterlyAI MCP to Claude 

  1. In Claude, open Settings → Connectors.
  2. Click Add custom connector.
  3. Name it OtterlyAI and paste the server URL: https://data.otterly.ai/mcp

  4. Click Connect, sign in to OtterlyAI and approve access.

    • The connection is approved by whichever OtterlyAI account is signed in to that browser. Using several accounts? Sign in to the right one first.
  5. Start a new chat, open the + (tools) menu and make sure OtterlyAI is switched on

Using Claude Code, Claude Desktop config files or Cursor? Follow the client-specific steps in the MCP developer documentation.

On a Claude Team or Enterprise plan? You can't add the URL yourself. Ask your Claude organization Owner to add OtterlyAI under Organization settings → Connectors; then you just click Connect. On Claude's Free plan you can add one custom connector. Visit Claude's help documents for more information.

Connect OtterlyAI to ChatGPT

📺 Prefer video? How to connect OtterlyAI MCP to ChatGPT 

  1. Open ChatGPT Plugins, click + and choose Add custom MCP server.
  2. Name it OtterlyAI, paste https://data.otterly.ai/mcp and choose OAuth.
  3. Review the risk warning, confirm, and select Create as a plugin.
  4. Go to your personal plugins, open OtterlyAI and click Install. Sign in to OtterlyAI and approve access.
  5. In a new chat, switch on OtterlyAI in the + menu.

Using Claude Code, Cursor, n8n or Copilot? See the MCP developer docs.

Build your own GEO agent with skills

A skill is a saved workflow: instructions the assistant loads automatically when your request matches. The OtterlyAI connector gives the assistant your data; a skill tells it what to do with that data, the same way every time.

The same skill file works in both Claude and ChatGPT, so you build it once.

Make your own skill

You don't need to write any code. Describe the job you want done, and Claude or ChatGPT writes the skill for you. Both have a built-in skill creator.

  1. Describe what you want. In a chat with OtterlyAI switched on, say what the skill should do, which data it needs and what the result should look like. For example:

    Help me build a skill called otterly-competitor-watch. Goal: every Monday I want to know if competitors gained ground on us in AI search. Data to use from the OtterlyAI: - Brand report [ID], [COUNTRY], last 7 days vs the 7 days before - Share of voice and brand coverage for my brand and [BRAND 1], [BRAND 2], [BRAND 3] - Prompts where a competitor is mentioned and we are not - The domains cited in those answers Output: a short summary (3 bullets), one table per competitor, and 3 actions for this week. Rules: ask before changing anything in OtterlyAI, and never estimate missing data. Ask me any questions you need first, then test the skill on my real data before giving me the file.
  2. Answer its questions and check the test run. The assistant may ask about your goals, then run the workflow once on your data. If something's off, say so, for example “Also include NSS” or “Make the summary shorter.”
  3. Save the skill. Ask: “Give me the final skill as a file I can upload.” Claude gives you a file to download. ChatGPT may add the skill to your Skills automatically; if it doesn't, download the file.
  4. Upload it. In Claude: Customize → Skills → + → Create skill → Upload skill. In ChatGPT: Plugins → Skills tab → Create → Upload from your computer. Skip this if ChatGPT already saved it. 

  5. Use it. Start a new chat and type your trigger, for example “Run my competitor watch.” To change it later, ask: “Update my otterly-competitor-watch skill so it also covers Germany.”

What to include when you describe a skill: the goal, the exact metrics, the output format and any rules. The more specific you are, the more consistent the results.

Good skills share these things:

  • One job each. A weekly check and a client review are two skills, not one.
  • A clear trigger. The description says when to use it, for example “when the user asks for a weekly GEO check”.
  • Safety rules. “Ask before creating or deleting prompts” and “Don't estimate missing data”.

Prefer the official OtterlyAI Claude Skill? It uses the REST API with an API key (Standard plan and above). See the Claude Skill setup guide.

No Skills tab in ChatGPT? Your plan or admin hasn't enabled them. Paste the text of SKILL.md at the start of a chat with OtterlyAI switched on; it works the same, you just paste it each time.

Prompts to try

Replace the [BRACKETS] and run these with OtterlyAI switched on. Find 100+ more in the OtterlyAI Marketplace.

Get a to-do list

Use the OtterlyAI MCP. Brand report ID: [ID] List my underperforming prompts and recommend what to do on-page and off-page.

Find where competitors beat you

In brand report [ID], list prompts where my brand isn't mentioned but competitors are. [COUNTRY], last 30 days. Name the top competitor for each.

Mentioned but not linked

In brand report [ID], list prompts where my brand is mentioned but none of my URLs are cited, last 30 days, [COUNTRY]. Recommend how to close the gap.

Share of voice vs competitors

Compare my share of voice with [BRAND 1], [BRAND 2] and [BRAND 3] in brand report [ID] for [MONTH], [COUNTRY]. Show the change vs last month.

Check AI bot access

Run an OtterlyAI crawlability check on [URL] and tell me which AI bots are blocked, why, and how to fix it.

Client account review as a PDF 

Use the OtterlyAI MCP. Review brand report [ID], [COUNTRY], last 30 days. 1. Check help.otterly.ai for best practices on prompts, tags, competitors and KPIs. 2. Review the setup: prompts, tags, competitors, countries, engines. 3. Review results: brand coverage, share of voice, citations, sentiment per engine. 4. For each weak result, say if the cause is the setup or the market. 5. Recommend fixes by impact and effort. Deliver a PDF of max 6 pages with an executive summary and action plan. Don't estimate missing data.

Tip: name the brand report, country and time period, ask for a table, and end with “recommend the top 5 actions”.

You can find more prompt ideas in our blog post here.