Optimizing for AI Search with Otterly.ai
1. Introduction to Optimization 0:00
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Welcome by Klaus, co-founder of Otterly.ai.
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Previous discussions on prompt research and brand reports.
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Focus on optimization for AI search.
2. Understanding AI Search 0:19
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AI search is a complex and evolving topic.
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Importance of continuous research and monitoring.
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Concept of measuring to understand what can be changed.
3. Steps to Optimize for AI Search 1:29
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Three main steps to optimize for AI search:
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Crawlability: Ensure AI search crawlers can access and read your content.
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Content Gap Analysis: Identify gaps in your content to improve brand visibility.
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On-Page Optimization: Optimize your content for better visibility and relevance.
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4. Step 1: Crawlability 1:56
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Importance of making content accessible to AI search crawlers.
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Otterly's role in enhancing crawlability.
5. Step 2: Content Gap Analysis 2:18
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Analyze where your brand can be mentioned to improve rankings.
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Categories to consider:
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Potential partner websites.
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Wikipedia citations (highly trusted by AI).
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Competitor analysis to learn from their successes.
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Engagement on platforms like Reddit.
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6. Step 3: On-Page Optimization 5:49
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Optimize your content to match user queries and prompts.
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Tools provided by Otterly to assist in this process.
7. Diving into Content Gap Analysis 6:15
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Overview of the brand report and navigation changes for better visibility of content gap analysis.
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Importance of citations and domain coverage.
8. Analyzing Citations 9:00
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Monitoring citations across search engines.
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Filtering citations by platforms like ChatGPT to see where your brand is mentioned.
9. Competitor Comparison 10:09
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Compare your brand's mentions with competitors.
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Identify opportunities for content partnerships.
10. Conclusion and Next Steps 11:25
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Recap of the content gap analysis and its importance.
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Transition to discussing crawlability and content optimization.