Guide to Monitoring Your Brand with OtterlyAI
1. Introduction to Brand Monitoring 0:01
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Welcome by Klaus M., Co-founder of OtterlyAI.
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Overview of previous discussions on AI search and prompt research.
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Introduction to brand reports for monitoring your brand.
2. Setting Up a Brand Report 1:11
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Click on 'Create a New Brand Report'.
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Define the following:
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Name of the brand to monitor.
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Domains associated with the brand.
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Prompts or questions customers might ask.
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3. Modifying an Existing Brand Report 1:40
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Access existing reports by clicking on the settings wheel.
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Change report title and monitored brands.
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Adjust prompts and domains as needed.
4. Understanding Prompts and Brand Monitoring 2:14
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Prompts are questions customers ask on AI search engines.
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Monitor specific brands or products by defining them in the report.
5. Adding Domains for Monitoring 4:02
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Specify domains to monitor (e.g., adidas.com, www.adidas.com).
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Include subdomains if necessary.
6. Managing Prompts in the Brand Report 4:40
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View and manage prompts already in the report.
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Move prompts between monitored and non-monitored categories.
7. Monitoring Competitors 5:46
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Add competitors to your brand report.
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Define variations of competitor brands and domains.
8. Analyzing Brand Performance 6:50
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View performance of monitored brands over time.
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Change time intervals and filter data.
9. Understanding Brand Visibility 7:47
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Brand visibility indicates how often your brand appears in AI search results.
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Calculate visibility percentage based on monitored prompts.
10. Reviewing Brand Mentions 9:56
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Access a list of brand mentions from monitoring data.
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Analyze mentions by specific prompts and competitors.
11. Detailed Prompt Analysis 10:10
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View detailed analysis of individual prompts.
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Check how often your brand and competitors are mentioned.
12. Exporting Data for In-Depth Analysis 12:49
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Export prompt data for further analysis.
13. Understanding Brand Positioning 13:35
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Review average brand position in AI search results.
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Understand brand visibility index and its implications.
14. Conclusion and Next Steps 14:12
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Summary of brand monitoring capabilities.
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Transition to the next topic on optimization.