Understanding AI Search Optimization with Otterly AI
Introduction to AI Search and Brand Visibility 0:00
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Introduction by Klaus M., co-founder of Otterly AI.
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Discussion on the importance of ranking on ChatGPT and AI search for brand visibility.
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Emphasis on the shift in consumer behavior towards using AI for product searches.
Disruptions in the Market 1:06
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Two major disruptions affecting marketers:
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Organic Traffic Decline:
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Decrease in clicks on informational content due to AI providing direct answers.
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Example: Users no longer click on links for definitions or explanations.
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Emergence of AI Search Platforms:
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Growth of competitors to Google, such as ChatGPT and others.
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Need for marketers to adapt to multiple AI search platforms.
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Challenges for Brands in AI Search 3:28
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Brands face difficulties in:
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Monitoring and measuring visibility in AI search.
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Adapting to zero-click searches leading to reduced traffic and leads.
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Tracking performance due to slow adaptation of existing SEO tools.
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Changing playbooks to align with new AI search dynamics.
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Introducing Otterly AI as a Solution 4:44
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Otterly AI is designed to help brands optimize for AI search.
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Recognition as a Cool Vendor by Gartner.
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Over 15,000 marketers currently using Otterly AI.
The Lifecycle of AI Search Monitoring and Optimization 5:42
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Prompt Research:
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Identifying customer questions for AI search.
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Difference between SEO keywords (short) and AI prompts (long).
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AI Search Monitoring:
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Daily monitoring of prompts across relevant AI search engines.
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Extraction of brand mentions and citations from AI responses.
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Optimization:
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Identifying marketing efforts to improve visibility and ranking in AI searches.
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Key Performance Indicators in AI Search 9:07
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Shift in focus from traditional SEO metrics to:
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Brand Visibility:
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Importance of being visible in AI search answers.
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Monitoring brand visibility against competitors.
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Understanding AI Searches and Their Mechanisms 9:39
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Definition of AI searches as interfaces used by customers to interact with chatbots and LLMs.
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Explanation of how AI models use citations to provide updated answers.
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Importance of being included in citations for optimization.
Otterly's Unique Approach to Monitoring 12:14
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Otterly simulates customer behavior by querying AI search interfaces directly.
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Use of location-based methods for accurate monitoring.
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Distinction between API responses and web interface results.
Conclusion and Live Demo Introduction 13:12
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Transition to a live demo of Otterly AI's capabilities.