In OtterlyAI, your content's performance in AI search is measured through Domain Sources and Domain Coverage — two KPIs in your brand report that show how often your website is cited as a source across your tracked prompts.
Domain sources — your site vs. the competition
The table shows your domain coverage across all your tracked prompts against your competitors. You can see the total number of citations and what is the competitor overall % compared to yours.
You can find domains that have excellent content which helps you rank better in AI searches. You can read more about Domain sources report in a separate article here.
You can also sort by All domains or switch to Me + all competitors to check how you are performing against your chosen set of brands.
Domain Coverage Over Time
The Domain Coverage Over Time chart shows your domain's citation rate as a percentage trend across the selected time period. Use this to:
- See whether your citation rate is growing after optimisation efforts
- Detect sudden drops that might indicate a technical issue
- Compare your domain coverage trend against competitor domains
