In OtterlyAI, your content's performance in AI search is measured through Domain Citations and Domain Coverage — two KPIs in your brand report that show how often your website is cited as a source across your tracked prompts.
Domain Citations — your site vs. the competition
The table shows the top 10 most-cited domains across all your tracked prompts, ranked by total citation count. This includes your domain, your competitors' domains, and any third-party sites (news, blogs, review sites, Reddit, etc.) that AI engines are using as sources.
You can find domains that have excellent content which helps you rank better in AI searches. You can read more about Domain Citations report in a separate article here.
Domain Coverage Over Time
The Domain Coverage Over Time chart shows your domain's citation rate as a percentage trend across the selected time period. Use this to:
- See whether your citation rate is growing after optimisation efforts
- Detect sudden drops that might indicate a technical issue
- Compare your domain coverage trend against competitor domains
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