The main steps in the lifecycle are
- Prompt Research - finding the right search prompts that your audience will ask AI searches for your type of products and services
- AI search monitoring - monitoring brands within the answers of AI searches and LLMs with web search capabilities and showing you the most important KPIs including the relevant citation links
- AI search optimization - based on the in-depth analysis and content gap analysis of the citation links in your search prompts and the GEO audit capabilities of OtterlyAI for on-site technical GEO, you can start to optimize for a better brand visibility.