Intent volume is a key metric in OtterlyAI that estimates how often a specific search prompt appears across AI search engines like ChatGPT, Google AI Overviews, Perplexity AI, Gemini, and Microsoft Copilot.
Read more details on our blog post: https://otterly.ai/blog/intent-volume/ about Intent Volume.
Unlike traditional search volume (used in SEO), intent volume focuses on AI-driven queries and gives you insight into how popular a search intent is in generative engines rather than classic search engines.
The reason we developed this estimated intent volume is that ChatGPT and other AI searches are not disclosing their usage data so far. I guess that their founder Sam Altman waits until they have paid ads and then they have to show us how often a prompt is asked.
But you give you an estimate on how much "traffic" a search prompt can have, we created the algorithm for intent volume (based on Google's search volume). Here is a flow on how it works.
Why do I see sometimes 0-10?
You sometimes see a rather low intent volume as the system was not able to identify any significant intent volume. While you might see a rather low intent volume, it is still recommend to monitor and optimize for those prompts - especially when you consider those topics/prompts as highly relevant for your business.
Why is intent volume important?
- Understand demand in AI search: Shows how often users are asking a specific question or using a particular phrase in AI platforms.
- Discover emerging trends: AI search queries often appear months before they show up in traditional keyword tools.
- Prioritize optimization efforts: High intent volume prompts are strong candidates for Generative Engine Optimization (GEO) strategies to rank your brand in AI answers.
Key takeaway:
Intent volume tells you how popular a question or topic is inside AI search engines, making it one of the most powerful metrics for planning and prioritizing GEO strategies.
Read more details on our blog post: https://otterly.ai/blog/intent-volume/