How OtterlyAI collects data?

OtterlyAI’s monitoring solution is designed to provide accurate, unbiased insights into how your brand appears across AI-generated results. To ensure our data reflects what users genuinely encounter in AI search experiences, we use a data aggregation approach that interacts directly with AI platforms through their public web interfaces.

Why does OtterlyAI not use APIs?

Many analytics and monitoring tools rely on APIs to collect data. While convenient, this method often produces results that differ from what’s actually displayed in AI interfaces. API-based data can be limited, filtered, or structured differently from what users see in real interactions.

Advantages of OtterlyAI data aggregation approach:

Our data aggregation system interacts with AI search platforms programmatically, posting questions and prompts through the website of the AI search (like chatgpt.com etc), ensuring that the responses we capture are identical to what your customers experience.

Our goal is to deliver neutral, actionable insights without introducing bias or personalization. OtterlyAI does not track, identify, or store any personal information from users or audiences. The data we collect comes entirely from public AI-generated content.

By focusing on aggregated, objective results, we help you see which sources and brands are mentioned, understand how your visibility is represented, and make informed decisions to optimize your digital strategy.