OtterlyAI’s monitoring solution is designed to provide accurate, unbiased insights into how your brand appears across AI-generated results. To ensure our data reflects what users genuinely encounter in AI search experiences, we use a data aggregation approach that interacts directly with AI platforms through their public web interfaces.
Why does OtterlyAI not use APIs?
Many analytics and monitoring tools rely on APIs to collect data. While convenient, this method often produces results that differ from what’s actually displayed in AI interfaces. API-based data can be limited, filtered, or structured differently from what users see in real interactions.
Advantages of OtterlyAI data aggregation approach:
Our data aggregation system interacts with AI search platforms programmatically, posting questions and prompts through the website of the AI search (like chatgpt.com etc), ensuring that the responses we capture are identical to what your customers experience.
Our goal is to deliver neutral, actionable insights without introducing bias or personalization. OtterlyAI does not track, identify, or store any personal information from users or audiences. The data we collect comes entirely from public AI-generated content.
By focusing on aggregated, objective results, we help you see which sources and brands are mentioned, understand how your visibility is represented, and make informed decisions to optimize your digital strategy.
*please note that we only use API for Claude tracking.
Frequently asked questions
Does OtterlyAI store the full AI-generated answers? OtterlyAI captures and analyzes the content of AI responses for brand mentions and citation links. You can view individual prompt results, including the AI-generated answer text, directly in your dashboard.
How often does OtterlyAI collect data? All tracked prompts are monitored daily, automatically. You don't need to trigger a manual refresh. Learn more about monitoring frequency →
Does the data vary by country? Yes. AI search results can differ significantly by region. That's why each prompt in OtterlyAI can be assigned to a specific country, and OtterlyAI queries from that country's context. See supported countries →
Why might my results differ from what I personally see in ChatGPT? AI engines generate slightly different responses for different users depending on their session, location, and account settings. OtterlyAI provides a neutral baseline. Learn more about answer variability →