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Glossary

GEO (Generative Engine Optimization) Glossary

  • Generative Engine Optimization (GEO) – The process of optimizing your brand to appear in AI-generated answers across platforms like ChatGPT and AI search engines.
  • Large Language Model Optimization (LLMO) – A long-term strategy focused on influencing how AI models understand and represent your brand through training data and authority signals.
  • AI Search – A hybrid system combining LLMs and real-time web search to generate answers with citations instead of traditional link lists.
  • Search Prompts – Natural language queries used in AI tools, replacing traditional keywords with longer, intent-driven questions.
  • Brand Visibility – The frequency and prominence of your brand appearing in AI-generated responses, now a primary success metric.
  • Link Citations – Source links included in AI-generated answers that drive referral traffic and influence credibility.
  • Prompt Research – The process of identifying relevant AI search queries your audience uses to guide content and optimization strategies.
  • Content Gap Analysis – Identifying missing topics or sources where competitors are cited but your brand is not.
  • Crawlability – Ensuring AI crawlers can access and process your content for inclusion in AI-generated responses.
  • Retrieval-Augmented Generation (RAG) – A method where AI models enhance responses using real-time web data and citations.

OtterlyAI KPI Glossary

  • Brand Mentions – The total number of times your brand appears in AI-generated responses across tracked prompts.
  • Brand Coverage – The percentage of prompts where your brand is present compared to all monitored prompts.
  • Brand AI Visibility Index – A weighted metric combining visibility and commercial relevance to assess overall AI presence.
  • Share of Voice – The proportion of your brand’s visibility compared to competitors across AI-generated responses.
  • Domain Citation – The number of times your website is referenced as a source in AI-generated answers.
  • Domain Coverage – The share of your domain’s citations relative to competitors within AI search results.
  • Top URL Cited – The most frequently referenced page from your domain in AI-generated answers.
  • Brand Sentiment – The overall tone (positive, neutral, negative) associated with your brand in AI-generated responses.