Once competitors are added and data has been collected, they appear throughout your brand report. You can compare yourself against them on coverage, position and sentiment, not just on how often you are mentioned.
Brand Coverage, Brand Sentiment and Average Brand Position over time - Brand Report chart tracks three metrics day by day, for your brand and every competitor you track.
Read the three together. A competitor whose coverage rises while its position slips is mentioned more often but further down the list. A competitor with flat coverage and rising sentiment is being described more favorably.
The Brand Ranking table compares all tracked brands side by side on several KPIs, including Brand Coverage, Brand Position and Brand Sentiment:
Use it to spot different kinds of competitive threat. A competitor with lower coverage but a stronger position or sentiment is winning the answers it appears in. One that simply appears more often is winning on reach.
Share of Voice See what percentage of all tracked brand mentions belongs to you vs. each competitor. A rising SoV means you're gaining ground; a falling one means competitors are pulling ahead.
What to look for
- Competitors with high Brand Coverage but low Position — they're appearing often but not prominently. You may be able to outrank them with more authoritative content.
- Competitors with high Domain Citation — their websites are being used as AI sources more than yours. Review which pages are being cited and consider building similar or better content.
- Prompts where competitors appear but you don't — these are your most direct content gap opportunities. Switch to Trending Down to see where your coverage is slipping.