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How do I compare my brand vs competitors?

Once competitors are added and data has been collected you'll see them appear throughout your brand report:

Share of Voice See what percentage of all tracked brand mentions belongs to you vs. each competitor. A rising SoV means you're gaining ground; a falling one means competitors are pulling ahead.

Brand Coverage Over Time Trend lines for all tracked brands showing day-by-day coverage percentage. Use this to spot when a competitor surged or dropped — and correlate it with their content activity.

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Brand Ranking A leaderboard showing all tracked brands by total mention count. This tells you exactly where you stand in raw AI mention frequency relative to your competitive set.

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What to look for

  • Competitors with high Brand Coverage but low Position — they're appearing often but not prominently. You may be able to outrank them with more authoritative content.
  • Competitors with high Domain Citation — their websites are being used as AI sources more than yours. Review which pages are being cited and consider building similar or better content.
  • Prompts where competitors appear but you don't — these are your most direct content gap opportunities.

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