The Brand Coverage (X-axis) represents the % of brand coverage and the Likelihood to Buy (Y-axis) is calculated from the average position in the answers of AI searches.
Read more about Brand Visibility Index calculation formula.
This places your industry into several quadrants.
Leaders
High Brand Coverage + High Likelihood to Buy
- Frequently appear in AI answers
- Ranked early in the response (top positions on average)
- AI engines consistently surface them as primary options
Niche
Low Brand Coverage + High Likelihood to Buy
- Appear in fewer AI answers overall
- When mentioned, they rank high in the response
- Strong relevance, but limited reach
Low Conversion
High Brand Coverage + Low Likelihood to Buy
- Frequently mentioned across AI answers
- Usually ranked lower in the response
- AI references them, but not as a top choice
Low Performance
Low Brand Coverage + Low Likelihood to Buy
- Rarely appear in AI answers
- When mentioned, ranked low in the response
- Minimal consideration by AI engines
Time laps slider allows you to scrub through time to see how brand positions changed day-by-day.
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Check out our video to learn more about BVI: