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What are the best use cases for OtterlyAI?

OtterlyAI helps marketing teams, SEO professionals, and business leaders monitor and improve their brand visibility in AI-powered search engines like ChatGPT, Google AI Overviews, and Perplexity AI. Below are some of the most common and effective use cases for OtterlyAI.

1. Tracking Brand Mentions in AI Search

Stay on top of how AI engines present your brand in generative search results.

  • Use case example: A SaaS company monitors how often their product is recommended in AI-generated answers for their target keywords.

  • Value: Ensures your brand is visible where customers are asking questions and making buying decisions.

2. Competitive Benchmarking

Compare your brand visibility against competitors in AI search results.

  • Use case example: A marketing team tracks whether their competitors are being suggested over them in Perplexity AI and uses the insights to adjust their content strategy.

  • Value: Identifies gaps and opportunities to outrank competitors in AI-driven recommendations.
  1. Monitoring Product Visibility

Understand how AI engines describe your products and services.

  • Use case example: An e-commerce brand tracks how their product line appears in AI-generated buying guides.

  • Value: Ensures accurate product descriptions and detects if AI is misrepresenting your offerings.

4. SEO for Generative Engines (GEO)

Optimize your content to rank in AI-generated search experiences.

  • Use case example: An SEO team identifies keywords where AI engines are generating answers without referencing their brand and creates targeted content to fill the gap.

  • Value: Adapts your SEO strategy to the future of search, where generative answers often bypass traditional SERPs.
  1. Brand Reputation Management

Detect inaccurate or negative mentions of your brand in AI-generated answers.

  • Use case example: A PR team monitors ChatGPT responses for incorrect claims about their company and updates their web content to fix AI training gaps.

  • Value: Protects your brand reputation in a rapidly evolving AI-driven search landscape.

6. AI Search Reporting for Stakeholders

Provide data-backed reports on AI search visibility.

  • Use case example: A CMO needs to show the board how AI-driven search is impacting their brand awareness. OtterlyAI generates automated monthly reports.

  • Value: Turns complex AI search insights into simple, actionable metrics for decision-makers.

✅ Next Steps

  • Sign up for OtterlyAI to start monitoring your brand today.