At OtterlyAI, we track AI search results the way your customers actually experience them:
through the web interfaces of tools like ChatGPT, Google AI Overviews, and Perplexity.
We deliberately avoid using APIs for one simple reason:
APIs don’t show what real users see.
Here’s why the web interface matters:
AI search engines personalize results based on:
- 🌍 Location
- 🧑💻 User behavior
- 🕰️ Recency of content
- 🔍 Search context
These personalized, up-to-date answers often don’t show up in API responses, which typically return:
- Generic, unpersonalized answers
- Outdated content (based on LLM training data)
- Results that ignore web context
The OtterlyAI approach = Real-world visibility
By monitoring AI search results exactly as users see them, OtterlyAI helps you:
- Understand if your brand or content shows up in real conversations.
- Optimize based on what actual people are reading.
- Track changes in visibility the moment they happen.
This gives you a true picture of your brand’s performance in AI search — not just a sanitized API snapshot.
