How to do an AI search content gap analysis?
Go to your brand report.
Find the most cited urls list.
Click on See more.
Change the filter to All Domains and Group by to Domain (instead of URL).
You get a list of domains ordered by the number of citations.
Identify
- Your own content pieces that rank well - tell your content team
- Reddit.com - send the threads to your social media team
- Wikipedia.com - send it to your PR team - being on Wikipedia is essential
- News and media pages that you can send to your PR team
- Competitor sites that rank well - send them to your content team and they should rebuild them
Clicking on the [+] next to the domain, you can see all citation urls filtered by this domain. You can also filter for a specific AI search engine.
If you click on [+] next to the citation url, you can see which prompts used this citation url.
This analysis will show you where your gaps are on AI searches.